Research

'Masculinity' is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following:

· Strength - physical and intellectual

· Power

· Sexual attractiveness (which may be based on the above)

· Physique

· Independence (of thought, action)

Male characters are often represented as isolated, as not needing to rely on others (the lone hero). If they capitulate to being part of a family, it is often part of the resolution of a narrative, rather than an integral factor in the initial equilibrium. It is interesting to note that the male physique is becoming more important a part of representations of masculinity. 'Serious' Hollywood actors in their forties (e.g. Willem Dafoe, Kevin Spacey) are expected to have a level of 'buffness' that was not aspired to even by young heart-throbs 40 years ago (check out Connery in Thunderball 1965).

Increasingly, men are finding it as difficult to live up to their media representations as women are to theirs. This is partly because of the increased media focus on masculinity - think of the burgeoning market in men's magazines, both lifestyle and health - and the increasing emphasis on even ordinary white collar male workers (who used to sport their beer gut with pride) having the muscle definition of a professional swimmer. Anorexia in teenage males has increased alarmingly in recent years, and recent high school shootings have been the result of extreme body consciousness among the same demographic group.

As media representations of masculinity become more specifically targeted at audiences with product promotion in mind (think of the huge profits now made from male fashion, male skin & hair care products, fitness products such as weights, clothing etc), men are encouraged (just as women have been for many years) to aspire to be like (to look/behave in the same way) the role models they see in magazines. This is often an unrealistic target to set, and awareness of this is growing.

Whilst some men are concerned about living up to the ideal types represented in magazines, others are worried by what they perceive as an increasing anti-male bias in the media. There is growing support for the idea that men are represented unfairly in the media

http://www.mediaknowall.com/as_alevel/alevel.php?pageID=gender

Marshall Bruce Mathers III (born October 17, 1972), better known by his stage name Eminem, is an American rapper, record producer, and actor. Eminem quickly gained popularity in 1999 with his major-label debut album, The Slim Shady LP, which won a Grammy Award for Best Rap Album. The following album, The Marshall Mathers LP, became the fastest-selling solo album in United States history. It brought Eminem increased popularity, including his own record label, Shady Records, and brought his group project, D12, to mainstream recognition.

The Marshall Mathers LP and his third album, The Eminem Show, also won Grammy Awards, making Eminem the first artist to win Best Rap Album for three consecutive LPs. He then won the award again in 2010 for his album Relapse, giving him a total of 11 Grammys in his career. In 2003, he won the Academy Award for Best Original Song for "Lose Yourself" from the film, 8 Mile, in which he also played the lead. "Lose Yourself" would go on to become the longest running No. 1 hip hop single. Eminem then went on hiatus after touring in 2005. He released his first album since 2004's Encore, titled Relapse, on May 15, 2009. Eminem is the best-selling artist of the decade on the US Nielsen SoundScan, and has sold more than 80 million albums worldwide to date, making him one of the best-selling music artists in the world. In 2010, Eminem released his seventh studio album Recovery. It became Eminem's sixth consecutive number-one album in the US and achieved international commercial success, charting at number one in several other countries. It stayed at number-one on the US Billboard 200 chart for five consecutive weeks.

Eminem was ranked 79th on the VH1 100 Greatest Artists of All-Time. He was also ranked 82nd on Rolling Stone magazine's list of the 100 Greatest Artists of All Time. He was also named the Best Rapper Alive by Vibe magazine in 2008. Including his work with D12, Eminem has achieved nine No. 1 albums on the Billboard Top 200, 7 solo (6 studio albums, 1 compilation) and 2 with D12. Eminem has had 13 number one singles worldwide. In December 2009, Eminem was named the Artist of the Decade by Billboard magazine. His albums The Eminem Show, The Marshall Mathers LP, and Encore (in order) ranked as the 3rd, 7th, and 40^th best-selling albums of the 2000–2009 decade by Billboard magazine. Also according to Billboard, Eminem has two of his albums among the top five highest selling albums of the 2000s. In the UK, Eminem has sold over 12.5 million records.

http://en.wikipedia.org/wiki/Eminem

Men are represented as thugs or lethargies or drunken part goers--usually surrounded by half naked girls. Men are depicted as the subjects of life and women are depicted as the objects of life-there only for the pleasure and amusement of men.
I have lost track of the number of videos where a male band plays near a pool with a bevy of scantily clad and boozy ladies--these videos are suggesting orgy, really.

http://uk.answers.yahoo.com/question/index?qid=20100930113709AAUQqrc

Media Influences on Boys and Men

The influences of media on even men's lives is substantial. Those men who are significantly exposed to media’s ideal male actors and characters have a higher chance of attempting to gain weight to take steroids (Morrison et al. 2004 as cited in Miller 2007). Also in addition to the effects on the body, media can influence aggressive behaviour. It seems as though the media has created some sort of obsession with violence in men. In the past this has been linked to the aggressive behaviour which is rewarded in various media outlets (Gallagher 2001). Just as with the role models for women and their body images, this type of behaviour and men are the type of performances that boys idolize.

http://wikibin.org/articles/gender-portrayals-in-the-media.html

http://www.slideshare.net/zoyia/music-video-analysis-audience-research-3634771

The link above shows a slide show which explains the representations on males in the media.