task 4

http://www.blurtit.com/q367586.html

Some lyrics can be quite provocative and insensitive and they hear these lyrics and want to do exactly what it's saying...For example: If they hear music about having sex...They wanna go out and do it

http://www.webmd.com/baby/news/20030303/does-rap-put-teens-at-risk

the girls who viewed these gangsta videos for at least 14 hours per week were far more likely to practice numerous destructive behaviors.

http://www.suite101.com/content/rap-musics-psychological-effects-a53370

Oddly enough, students listening to a nonviolent rap song experienced more depressive symptoms than those who listened to a violent rap song.

http://www.associatedcontent.com/article/67166/rap_is_killing_our_youth.html

Due to the fact that hip-hop/rap music appeals to the thirteen to eighteen year old audiences and the artists performing come from very similar backgrounds of the listeners, rap music is able to control the way that youth think.

http://www.bookrags.com/essay-2005/9/21/202351/048

popularity of hip-hop comes the responsibility to its listeners to provide a positive image which is lacking in many of todays artists portrayals

http://media.www.msuspokesman.com/media/storage/paper270/news/2003/10/31/Perspectives/The-Effects.Of.Hip.Hop.Music.On.Todays.Youth-547432.shtml

Hip-hop is now one of the biggest and fastest growing businesses in the world. It's creativity in sound, and its lyrics have impressed and empowered many of today's youth.Lyrically, some of hip-hop's most popular songs and musicians have negatively influenced violence, drugs, alcohol, sex, disrespect for authority, and disrespect for woman. For many young children and teenagers, this type of music can create an environment that can become detrimental to their lives and education.

http://www.dailymail.co.uk/news/article-401684/Rap-music-blamed-teen-pregnancy.html

Rap stars are encouraging early sexual activity among teenagers by promoting a degrading view of women, research shows.

task 3

My historical text is from the 80's which is Big Daddy Kane.

Background on Big Daddy Kane

Big Daddy Kane hit it big for a short period of time but left a lasting impact on the rap scene, which influenced many rappers of the '90s. Kane released "Long Live the Kane" in 1988 with the single "Ain't No Half Steppin'" but found even bigger success in 1989 when he released "It's a Big Daddy Thing", which spawned the hits "Smooth Operator" and "I Get the Job Done". As the '80s crested into the '90s, Big Daddy Kane continued to release albums, but fell victim to a changing era of music with the emergence of Grunge and such new rappers as Snoop and Tupac. Still, Big Daddy Kane continues to write and produce with some of today's top artists.

The historical text is similar to the contemporary as it follows the same codes and conventions. Also both the texts from Big Daddy Kane 'Ain't no half stepping' and Eminem's 'love the way you lie' both use close up shots.

The difference compared to my contemporary music video is that in this video 'Big Daddy Kane' is wearing more of the 'bling' whereas in Eminem's video he is not wearing any bling. In Big Daddy Kane's video there is no swearing whereas in Eminem's video he's got more swearing and also his video is more aggressive. This shows that the society has changed in a more negative role.

task 2

MacKinnon, K. (2003). Representing men maleness and masculinity in the media. London: Arnold.

'Men nurture their society by shedding their blood, their sweat, and their semen, by bringing home food for both child and mother, by producing children, and by dying if necessary in faraway places to provide a safe haven for their people. This, too, is nurturing n the sense of endowing or increasing'
pg 10 (Gilmore, 1990, p. 230)

- This quote is saying that men are supposed to be dominant and going out to work while women are supposed to sit at home and do the housework. this reinforces the stereotypes of males and females.

Hartley, J. (2002). Communication, cultural and media studies: the key concepts (3. ed.). London [u.a.: Routledge.

'stereotype has entered public life as a term that is used to describe how fixed qualities or traits may be attributed to groups in the way they are represented in various media'

- This qute is saying how different stereotypes are shown through various media and that audience has a different interprtation of each. I can use this as it talks about the stereotypes and i can expand on this talking about specific youth stereotype.

Chang, J. (2005). Can't stop, won't stop: a history of the hip-hop generation. New York: St. Martin's Press.

'LL Cool J comes out with one leg of his pants rolled up, the next day everyone is doing the same thing'
(pg xii)

- I can use this as it's talking about how hip hop trend gets followed just because one big star is doing it and so the audience following it will also do it.

'We are tired of praying and marching and thinking and learning Brothers want to start cuttinh and shooting and stealing and burning'
(Gil Scott-Heron pg 41)

- This quote is saying that people changed as hip hop grew and how it went from poistive to negative.

'"we want porem that kill"
Assassin poems, poeams that shoot guns. Poems that wrestly cops into alloys and take their weapons leaving them dead'
(Amiri Baraka pg 299)

- this quaote again suggests that hip hop is negative and that all people want is violence etc

'there are a lot of people who are doing something positive...But too often, the ones that get the most recognition are those emphasizing the negative'

- i can use this as it suggests that there are positives of hip hop although the negatives out weigh the positives and so this could be a reason for why teenagers might be influenced in a negative way.

A2 media studies

' it is as if men always have a reason to be photographed or otherwise represented which extends beyond their appearance'

- there is more to men then their appearance although i could use this quote to agure that even for men in present media its always about appearance.

textual analysis

This is my other text that I will be looking at which is "Eminem ft Rihanna 'love the way you lie'". In this text there are many low angle shots which connote that Eminem is powerful. There are close ups of rihanna in which she shows direct mode of address connoting intimidation to the audience and the confidence within.

There are shots where Eminem is standing alone which is taken from a high angle connoting that although he's alone he is still powerful and although hes been through a lot he is still strong. The facial expressions of Eminem connot aggression which again show the stereotypes of men. The words used by Eminem are also quite powerful and agin it shows the stereotypes of men being powerful. Rihanna's words on the other hand make her sound helpless and weak which shows the sterotypes of a women.

It uses the codes and conventions of a music video such as using various shots. The shots are used in a way which gives a sense of trailer montage.

Although in some shots you see the girl hitting the guy which connotes that girls can be stronger then guys. Also it undermines the stereotype of women being passive. It shows the negatives in a relationship which leads to violence and this is one of the issues which i will be looking at through a hip hop video and how it influences the audience.

The issues and debates in the text are:

• representation and stereotypes
• moral panics
• globalistation

quotes

Representing men:

'Biology and society are never seprate - they mutually constitute each other. Hence, the 'true facts' of biology are never pristine and uninterpreted. They are always mediated. The 'facts' of sexual difference are 'facts' by virtue of...generalized belief...
pg 4 (Brittan, 1989, p. 14)

'The more he resorts to his body as proof of his virility, the more he 'unmans' himself, in effect admitting that his only asset in his body - the traditional position of female stars'
pg 6 (Healey, 1994, p. 88)

'Men nurture their society by shedding their bloo, their sweat, and their semen, by bringing home food for both child and mother, by producing children, and by dying if necessary in faraway places to provide a safe haven for their people. This, too, is nurturing n the sense of endowing or increasing'
pg 10 (Gilmore, 1990, p. 230)

'on the other hand, it is broadly true that men's studies is largely the creation of pr-feminist males. Fred Fejes, for example, discerned men's studies as sharing or adapting the following feminist characteristics: the assumption that gender, not excepting masculinity, is a social and cultural, not biological, phenomenon; recjection of the perspective of the male sex role, traditional in social science research'
pg 17 (Fejes, 1989, p. 216)

Audience Culture

Hypodermic needle theory - in this the audience are injected with media messages directly in the mind. The passive audience is immediately affected by these messages.
The strengths of this is that it draws attention to the power that media producers have although the weakness of it is that it makes the audience seem passive and pwerless.

http://en.wikipedia.org/wiki/Hypodermic_needle_model

Cultivation theory - is that the audience develops certain views about the world as they watch more film and television. It looks at the different impacts that television has and how we see the world in which we live in.
The strengths it has is that we can't deny that the media influences us and the weakness is that it can encourage our view and also it is hard to prove it accurately.
Along with the cultivation theory links the hegemony which is the theory od ideology as ideas, beliefs and values established by the dominant culture in the society.

http://en.wikipedia.org/wiki/Cultivation_theory

Critical investigation ppt

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Evaluation

www - had a good idea of what i will be doing

- had some good research

EBI - did my MIGRAIN on a particular text

- had a better understanding of my texts and researched more on SHEP

- could have looked into my question and expanded on it