research

This text is an example showing how the celebrities are represented in the media. In the media usually females are represented in a sexual way and you can see this through the image above.

The images above show Katie Price (aka Jordon) in a very seductive position, also her facial expressions show that she is seductive and its attracts males. This image shows the theory of laura mulvey of male gaze. Media shows females with very revealing clothes and celevage (you can see that in the picture on the right) also the picture on the right shows the enhanced boobs. This influences teenagers to be just like them and Katie Price and Chantelle Houghton have been blamed for the rise in teenage surgery as teenagers want to copy their celeb idols. the lighting in this used is top lighting showing the glamourous look. Both images have been edited as they look more professional.

Production is hollywood and it is promoted for publicity and to reach out to their audience. Celebs would do images as such to get publicity which would then also help them get high profit for such images and a mass audience (mainly teenagers). The ethics of this is that it is dumbing down teenagers and manipulates them into following the footsteps of their celeb idols.

It represents females in a negative way as it shows them in revealing clothes, but it can also be shown in a positive way as they do this for their job and we as audience don't know the reason behind why they are doing the job they are. Although it shows the stereotypes of women being shown as sex symbols, whereas this is not true about every women. It shows mis-representation.

The primary audience for this text would be males around 18-25 as they would look at such images maybe for entertainment purposes or visual pleasure. The secondary audience would be females as they wat to be like their celeb idols. These texts show the ideology of feminism.

This text fits into the contemporary media because it is an issue that is rising in the media and its affecting the audience magnificently. This is something that should be tackled and confronted.

critical and production ideas

possible ideas:

critical investigation:

• how celebraties are represented in the media and what effect does that have on the audience/viewers


• how different ethinic groups are represented in the media


• how music videos (R&B) perceive males and females and how this influences its audience

production:

• documentry showing how the celebrities influence their audience, how audience (especially teenagers) try and be like celebraties


• opening sequence showing how most ethinic groups are represented and the stereotypes of each


• music video showing the representations of males and females and the influence on its audience (teenagers)/ print - magazine article - sexual represention of females and males showing the gangster look and how this has influenced the aduience (teenagers)

The question that i will choose is how celebrities are represented in the media and the effect that has on the audience
For this i will do a documentry which will show the different ways celebs are represented and why they are represented in this way

Marshall McLuhan

http://www.livinginternet.com/i/ii_mcluhan.htm

McLuhan was the first to popularise the concept of global village and to consider its social effects.His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since.

http://en.wikipedia.org/wiki/Marshall_McLuhan

In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village.